It’s not that David Cameron does not have his troubles to seek as he shuttles around Europe trying to secure support for a modified agreement with the UK’s fellow European Union member states, but I bet you he wishes he had not been quite so cavalier as to promise an “in-out referendum” in the period leading up to the 2015 UK general election. Politically, he felt that he had to do it to give some kind of sop to the so-called “Euro-sceptic” wing of the Conservative Party and to prevent further haemorrhaging of potential supporters to UKIP.
He finds himself in a number of quandaries
His major issue though is not really with the arch sceptics or the supporters; he has to bring back some kind of meaningful improvement in the current deal that will be good enough to persuade the Great British voting public to turn out and vote and to do so in favour of remaining in the Union. If he fails, there is a real risk that the current United Kingdom will break up; the Scottish Government for one has already threatened a repeat of last year’s referendum if the UK as a whole pulls out of the EU.
No pressure then.
About the author:
I come from a sales background, firstly selling brands like Del Monte, Campbell’s and Nabisco to the grocery trade, then working in the hotel business, selling and marketing top-end brands like Gleneagles Hotel and the St Andrews Old Course Hotel to an international market.