Everyone can relate to that devastating feeling when the brilliant presentation you intended to make goes horribly wrong. The symptoms are easy to spot - the audience fails to engage, the negotiating counter-party refuses to buy into the rationale, the boss is obviously underwhelmed. So surely we should have sympathy with Mrs May.
Apparently, she was less than convincing when she pleaded her case for an extension to the Article 50 deadline at the last EU summit on March 22nd. Her performance was described as ’90 minutes of nothing’, and EU leaders attributed her speech and the subsequent Q&A as a significant factor in her failure to achieve her goals without conditions. She has a reputation in this context. Disaster at the Tory Party conference 2017 when she got a coughing fit and the writing fell off the wall, and the speech itself was lacklustre. Losing her voice in the House of Commons when she commended the Withdrawal Agreement at the second meaningful vote, followed by a second mammoth defeat.
We all know that good preparation and positive execution are key. But like Mrs May, we often fail to deliver. Why? Here are five tips for Mrs May when she addresses the EU again today (Wednesday).
For the sake of British wellbeing and British pride let’s hope she does better today than last time
About the author:
My background is sales and marketing. I read Law at University and worked for 2 major packaging companies for 13 years in sales and sales management. I joined John McMillan and Scotwork in 1984. For the next 25 years together with our colleagues we delivered training and consulting, built the global business and developed the Scotwork product portfolio.