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Published: Feb 27 , 2020
Author: Stephen White

My newspaper today has three full pages of Aldi advertisements. The running motif is price and the word LIKE…. ‘If you LIKE low prices’, ‘If you LIKE’ saving over 40%’, and so on. The word is fashionable – it has taken on new importance because of social media – we are asked to LIKE our friends, LIKE other people’s Facebook posts, LIKE Instagram photos. Perhaps this...

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Published: Jan 09 , 2020
Author: Stephen White

It is a new year and a new decade. How does that make you feel – optimistic or apprehensive? Knowing this is important, because your answer may be a guide to your negotiating style. I have an old friend who is in retail. For many years...

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Published: Nov 21 , 2019
Author: Stephen White

There was a time not so long ago when getting a significant discount on a new Mercedes car was well-nigh impossible. Car buyers knew that motor dealers generally were prepared to offer discounts, often around 10% of the list price, but that these norms did not apply to marques like Aston Martin, Ferrari, Lamborghini, Porsche and Mercedes, especially at the top end of the range. Asking the salesman usually produced a look of amused incredulity (‘You want what…?’) followed by an explanation that Mercedes just didn’t do that, because they didn’t need to...

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Love In The Time of Corona

Last Saturday I got married. This week we were meant to be somewhere exotic, gazing lovingly into each other’s eyes and making plans for the start of our married life together. But. Then. COVID-19. Let’s face it are any of us living the life we planned for just now?!

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