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Published: Jan 27 , 2012
Author: Robin Copland
The two biggest world aircraft producers are Boeing and Airbus. These companies have enjoyed a duopoly for the past twenty years, according to Ryanair’s chief executive, Michael O’Leary. Ryanair currently operate 275 Boeing aircraft. The airline is the largest low cost airline in Europe. O’Leary changed Ryanair’s traditional business model to a low-cost model based on Southwest Airlines. He has since refined that model and famously trails what seem at the time to be outrageous ideas before implementing them and seeing them become part of the traditional way of doing business (scratch cards, paying for drinks and food on board the aircraft, credit card charges and the like)...