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Published: Dec 13 , 2012
Author: Robin Copland

They eat a lot of peanuts in NASA’s Jet Propulsion Laboratory as a landing on Mars approaches. It is an old tradition that dates back to 31 July 1964 when Ranger 7, an unmanned space probe was due to approach the planet, take a few pictures on the way down, then crash onto the surface at breakneck speed. Bear in mind that only a year or two previously, President Kennedy had targeted the USA with landing men on the moon, then returning them safely to Earth by the end of that decade. You would have thought, would you not, that crashing onto Mars would have been well within the wit and capability of the good folks at NASA; sadly not. Rangers 1 through 6 had failed miserably in their various attempts to crash on the planet and Ranger 7 was their last shot at glory...

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I’m fascinated by how brands can make us feel. The intensity of that feeling, what drives it and how long it can last. The infamous ones in my experience include IKEA. Nothing makes my blood curdle more than the indignity of being herded around the labyrinth of their Wembley store, before you land in the cattle market of the queuing system. Great for your...

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