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Published: Dec 16 , 2011
Author: Stephen White

As the invective from senior French politicians as a result of the UK’s negotiating position at the European summit last week becomes harsher, we should maybe ponder the wisdom that long term relationships benefit from Win-Win negotiating style...

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I’m fascinated by how brands can make us feel. The intensity of that feeling, what drives it and how long it can last. The infamous ones in my experience include IKEA. Nothing makes my blood curdle more than the indignity of being herded around the labyrinth of their Wembley store, before you land in the cattle market of the queuing system. Great for your...

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