REAL-WORLD INSIGHTS

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Published: Nov 21 , 2019
Author: Stephen White

There was a time not so long ago when getting a significant discount on a new Mercedes car was well-nigh impossible. Car buyers knew that motor dealers generally were prepared to offer discounts, often around 10% of the list price, but that these norms did not apply to marques like Aston Martin, Ferrari, Lamborghini, Porsche and Mercedes, especially at the top end of the range. Asking the salesman usually produced a look of amused incredulity (‘You want what…?’) followed by an explanation that Mercedes just didn’t do that, because they didn’t need to...

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Published: Mar 23 , 2017
Author: Robin Copland

Just when is a deal not a deal…? I heard this story from a friend of mine the other week; there are some lessons to be learned! So, my pal is a developer and is building some houses on what is essentially a square site. Two sides of the square can be accessed from the road in a neighbouring housing estate and the other two are beside a field owned by another developer.

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Published: Mar 02 , 2017
Author: Stephen White

Earlier this week with friends in Venice for the end of Carnevale. Thousands of people milling around St Mark’s Square watching the processions. Hundreds of human mannequins dressed up in renaissance costumes, wearing outrageous face masks, and posing for the photographers and the tourists. The hotels and restaurants bursting, the gondoliers fully employed, even at €80 for 30 minutes. There is a real buzz in the city, and the unseasonal warm weather and blue sky was the cherry on the cake. We couldn't stop smiling. Carnevale is an experience which should be on everyone’s bucket list.

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Published: Dec 22 , 2015
Author: Simon Kelland

Most "negotiations" with retailers are simple haggles; you don't need to deal with them and they don't need to sell to you so it's simply a case of trying to get the maximum discount in a one off sale. Not a lot of skill needed to do haggle other than doing a bit of homework on the market so you know what a good price looks like, having the courage to propose the price you're prepared to pay and the fortitude to walk away if you can't get a deal (assuming you have the time and energy to go down the street to another retailer to do it all over again)...

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Bad Behaviour (From The Good Guys)

I’m fascinated by how brands can make us feel. The intensity of that feeling, what drives it and how long it can last. The infamous ones in my experience include IKEA. Nothing makes my blood curdle more than the indignity of being herded around the labyrinth of their Wembley store, before you land in the cattle market of the queuing system. Great for your...

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