REAL-WORLD INSIGHTS

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Published: Dec 01 , 2016
Author: Stephen White

In our contemporary world of hyper-uncertainty, where we are being constantly surprised (and often upset) by unexpected outcomes, data would appear to be our friend. The more information we collect and interpret, the better we can analyse the past and the more certain we can be of the future. Data reduces uncertainty. Not.

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Published: Aug 27 , 2015
Author: Robin Copland

I was interested by a report I read on the NHS website on 21 August in which Public Health England published an “evidence review” about e-cigarettes, stating that they were 95% safer than cigarettes and that, further, they were an effective quitting aid for smokers. As a result of the review, e-cigarettes are to be licensed and regulated as an aid to quit smoking from 2016...

Published: Oct 19 , 2012
Author: Romana Henry

My 14 year old daughter's volleyball team received new strips from their supplier this season (shorts and short sleeved shirts). New style, new material, not cheap! After their first match, the girls were mortified at huge black patches of sweat appearing under their arms - apparent to all, even without raising their arms! They rushed to cover their new strips up in between their first and second match. They then all whinged and moaned incessantly. Nothing new there, but this time with a reason. No previous strip had ever met with any such complaints...

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Bad Behaviour (From The Good Guys)

I’m fascinated by how brands can make us feel. The intensity of that feeling, what drives it and how long it can last. The infamous ones in my experience include IKEA. Nothing makes my blood curdle more than the indignity of being herded around the labyrinth of their Wembley store, before you land in the cattle market of the queuing system. Great for your...

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