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Published: Aug 22 , 2013
Author: John McMillan

It is said that the two happiest times in a sailor’s life are the day they buy a boat and the day they sell their boat. I have a third occasion which beats even these. It is also said there are two types of sailors: those who like painting and those who like sailing. I fall into the latter category; maintenance is boring; sailing is fun....

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I’m fascinated by how brands can make us feel. The intensity of that feeling, what drives it and how long it can last. The infamous ones in my experience include IKEA. Nothing makes my blood curdle more than the indignity of being herded around the labyrinth of their Wembley store, before you land in the cattle market of the queuing system. Great for your...

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