Strategic Sales Planning

What is Strategic Sales Planning?

Strategic sales planning involves developing a comprehensive plan that outlines an organisation's sales goals and the strategies to achieve them. It includes identifying target markets, setting sales objectives, and designing tactics and processes to engage customers and close sales effectively.

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Strategic Sales Planning Example

A software company aiming to increase its market share analyses its target audience, competition, and sales channels. It then sets clear sales targets and develops a plan that includes promotional campaigns, new sales tools, and training for the sales team to effectively reach potential clients.

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