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Negotiating via Email

The Scotwork Team

You can obtain what you want through email negotiation, whether it's a better price on a product, a more significant pay, or a more advantageous contract. Due to its practicality and usability, email negotiation has grown in popularity in the modern digital era.

Nevertheless, negotiating by email has unique benefits and drawbacks and necessitates a different strategy than bargaining in person or on the phone.


How to Negotiate by Email

You must adopt a different strategy than speaking to someone in person or on the phone to bargain well over email. Here are some pointers to help you successfully bargain over email:

Perform research: Before you begin the negotiation, ensure you have all the details you need regarding the product or service you are negotiating for, along with the requirements and preferences of the other party.

 Establish precise goals: Define your goals for the negotiation and the areas where you are willing to make concessions.

Make your wording clear and concise: Avoid any uncertainty or confusion in your email message by being brief and precise.

Give a straightforward offer: Be specific about what you are delivering and requesting in return when making an offer.

 Keep calm: Be patient and persistent in your communication because email negotiations might drag out more slowly than in-person negotiations.


Advantages of Negotiating by Email

Email negotiation has several benefits, including:

Convenience: Email negotiation is a convenient solution because it can be done from anywhere at any time.

Maintaining records: Email communication gives written proof of the discussion, making monitoring the development and any agreements made simpler.

Time to think: When negotiating by email, both sides have the luxury of deliberation, which eases pressure and lowers the risk of misunderstandings.


Disadvantages of Negotiating by Email

Email negotiation also has several drawbacks, such as:

Loss of personal touch: Establishing personal relationships and confidence during phone or in-person discussions is more effortless than email negotiations, making it more difficult to create trust and understanding.

Misunderstandings: Communication by email is susceptible to misinterpretation, which can cause confusion and misunderstandings.

Slow Responses: Responding slowly to emails during negotiations might cause delays that slow down the negotiation process.


Email Negotiation Mistakes to Avoid

There are various typical errors to avoid when negotiating over email, including:

Being severely assertive: Being overly assertive in your emails might come out as unpleasant or disrespectful, making it more difficult to establish rapport and agree.

Overlooking proofreading: Not checking your email message for errors and ambiguities can hurt your perception.


What to Consider

Several important considerations must be taken into account while negotiating over email, including:



Timing is essential when negotiating by email because it can affect the negotiation's speed and outcome. Among the topics to think about are:

Response Times: To preserve the negotiation in the future, react promptly to emails. Both parties may find delayed responses annoying and cause the process to stall.

Time zones: To avoid sending emails at awkward times, be aware of the other party's local time and try to schedule your interactions appropriately.



Tone matters since it can establish the tone and mood for the entire negotiation. When it comes to tone, keep the following in mind:

Professionalism: Even if the opposing party uses more informal communication, it's crucial to retain a professional tone during the entire discussion and refrain from using colloquialisms or slang.

Etiquette: Be kind and pleasant in your communications, especially during tough or challenging talks. Establishing a relationship of trust with the other person can be facilitated by using respectable language.



Strategy is essential since it can help you accomplish your goals and come to an understanding with the other party. When creating your plan, keep the following in mind:

Objectives: Specify your goals for the negotiation and what you hope to achieve. This will assist you in maintaining your concentration and preventing distractions from unrelated concerns.

Flexibility: Be willing to make some concessions to come to a consensus. Being adaptable can assist the negotiation process progress because it’s a give-and-take process.



Clarity is essential to avoid misunderstandings and ensure everyone is on the same page. But it's also critical to be mindful of the possibility of misunderstanding and clarify any unclear topics. Here are a few things to think about:

Clear Messages: Avoid confusion or unpredictability in your email message by being precise and concise. Avoid using jargon or technical phrases that the other party might not understand.

Clarify any confusing or ambiguous concerns: Discuss any unclear or ambiguous issues with the other party; this can avoid misconceptions and guarantee a fruitful negotiation.



By considering all these factors, you may improve your chances of succeeding in email negotiations and prevent regularly occurring blunders that might hinder development.

To attain your objectives during the negotiation process, remember your objective in mind and continue to be professional, courteous, and adaptable.

For negotiation trainingget in contact with Scotwork.

The Scotwork Team
More by The Scotwork Team:
The Fundamentals of Negotiation
Bad Behaviour?
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